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Using hair-raisingly racist cartoon imagery similar to the old Censored Eleven cartoons, the JAY-Z- and Mark Romanek-directed clip for “The Story of O.J.” draws a sobering parallel to the song’s comments on race, class and identity. It features Dropout Bear, Kanye’s anthropomorphic bear mascot.Īdam Yauch directed this gorgeous, psychedelic video himself under his pseudonym Nathaniel Hornblower, with each frame being separately hand-painted. “The idea is that the video is a funnel for people to get further information and education to leave the world a better place for future generations.This cel-shaded animated clip was directed by Takashi Murakami, who also oversaw the art direction of Graduation. “We’re shining a light on topics such as global warming and climate change in an easily digestible way,” Baba says. While Earth Day has passed, Baba says RYOT will continue the moment with additional social media content, including behind-the-scenes footage and a documentary-style edit. Alongside its vibrant animation, supported by a comedic song and a host of stars, Earth carries with it a serious message about the responsibility humans have to the protect the planet. With Earth, for example, Baba was able to apply his skills towards a project intended to have a meaningful, long-lasting impact. Similarly, Baba’s professional trajectory is a testament to the fact that there are ways animators can measure their success beyond contributing to big-budget animated features. Sheridan grads can get the most opportunities right in their backyard.” Now, the dynamic has shifted and the talent within Canada is having a moment. to show that I was a world-class artist,” he says. “After I graduated, I felt like I had to move to L.A. What’s more, he says Sheridan grads shouldn’t feel limited by their location. Using his animation skills for entertainment, education and now, activism, Baba encourages other animators to try as many avenues as possible to showcase their art. The effort earned Baba and his team a 2018 Lumiere Technology Award for Innovation in Augmented Reality Advertising. Baba was instrumental in RYOT’s launch of augmented reality banner ads through Yahoo Mail, partnering with retailers such as Home Depot and Pottery Barn. The company, which credits itself as a leader in the VR/AR storytelling space, has created VR films for outlets such as HuffPost, Associated Press and The New York Times.
Aliens (2009) and Shrek 4 (2010).īaba is continuing to tell stories in compelling ways at RYOT.
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Tapped by Dreamworks Animation, Baba moved to Los Angeles to work on feature animated films such as Bee Movie (2007), Kung Fu Panda 2 (2011), Monsters vs.
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He began his career as a sculptor with Toronto-based Cuppa Coffee, moving on to Starz Animation, working on popular series such as Veggie Tales and Happy Elf.
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Those elements factor into every project I take on, whether it be a TV show, movie, game or app.”īaba has been at the fore of innovative storytelling since graduation from Sheridan’s Classical Animation program in 2003, albeit with a bit more of a traditional medium. “That all comes back to the basic fundamentals of art that I learned back in the day - composition, form, perspective, anatomy and value. “Each project has its own challenges, but the common thread is that I want to make sure that in every instance, the end consumer is engaging with a high-quality project,” he explains. Whether it be a viral music video, a digital campaign, or an animated feature, Baba says he tends to aim for similar benchmarks of success. In addition, Lil Dicky collaborated with Academy-Award winner and environmental activist Leonardo DiCaprio - who also makes a cameo - and The Leonardo DiCaprio Foundation on the video’s development. At more than seven minutes, the song and video feature a roster of nearly 30 celebs, including Justin Bieber, Ariana Grande, Shawn Mendes, Miley Cyrus and Ed Sheeran, all making appearances as various animated animals and characters. The accompanying animated video shows Lil Dicky soaring across the planet, encountering various animals. Most recently, Baba and the RYOT team were tasked with a project of an epic scale: creating the music video for Earth - a song written by rapper and comedian Lil Dicky (David Burd), aimed at drawing attention to climate change. Today, the animator has traded in his clay and sculpting tools, opting to play in the innovative world of augmented and virtual reality as the creative director of Los Angeles-based RYOT - the immersive content arm of telecom giant Verizon Media.Īt RYOT, Baba is using the classical storytelling skills he honed at Sheridan alongside immersive media and emerging technology. Ricky Baba has come a long way since his first animation gig, sculpting stop-motion characters.
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